RECENT HIGHLIGHTS
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Medical Productivity Index (MPI) Model: "Metrics Evolution from Taboo to Treasure"
Watch the intriguing Medical Affairs Professional Society (MAPS) webinar led by Amedea Pharma, titled: "Metrics Evolution from Taboo to Treasure"
2022 MAPS Global Meeting Live Workshop The Future Is Now: Measuring and Communicating the MPI
An intriguing in-person, hands-on workshop with a practical Medical Productivity Index (MPI) Case Study Presentation - one of the most trending, highly engaging, popular sessions at the 2022 Global MAPS Meeting!
Digital Analytics and Social Media in Medical Education: Where to Start and What’s Possible
In-depth systematic review of gaps and novel, more continuous vs. episodic approaches to capturing more context and reducing bias when evaluating Medical Education across all channels of communication including social media.
Recent MAPS (Medical Affairs Professional Society) Webinar
Building a Next Generation Medical Affairs Community with Mentorship
MAPS Global Webinar Producer and Moderator
Novel Language Intelligence platform and application for Medical Insights
Webinar Title: Transforming Medical Insights into Strategy, Engagement, and Value. Novel Language Intelligence (LI) software using natural language processing (NLP) / artificial intelligence (AI) powered by Sorcero, Inc.
Medical Affairs Benchmark Reports
Amedea Pharma's 2021 Analysis of organizational structure, operations, training, learning and development resources, budget, and launch planning of 21 pharma and drug device companies globally for Medical Affairs Professional Society (MAPS)
New 2022 Metrics/KPI Benchmark Report is in progress - stay tuned!
MSL Society / CSL Behring Australia MSL Insights Training Interactive Training Course
Publication Clinical Impact Score (PCIS)
New Amedea Pharma score that evaluates publications along the basic science - real world evidence spectrum with improved methodology and increased immediate applications for Market Access, Health Economics, Business Development, Medical Affairs, as well as Clinical Development or even Drug Discovery over various journal impact factor scores
Startup's Medical Affairs-led business transformation and market access with evidence generation
Transformational evidence and momentum generation and strategy during challenging launch of next-generation product vs. established market leader
MSL Society / CSL Behring Australia Virtual Engagement: Interactive Hands-on Training Program
Organizational Culture Management and Resources
Medical Affairs Culture Initiative Leadership
Validated Prospective Company Culture Scores
AMEDEA PHARMA PROFESSIONAL SERVICES
Change Norms and FREQUENCY of Communication
CULTURE
- MEDICAL INSIGHTS COMMUNICATION, MANAGEMENT, 1-DAY CASE-BASED TRAINING PROGRAM AND ANALYSIS,
- 2-DAY VIRTUAL ENGAGEMENT TRAINING
- STATE OF THE ART SCIENTIFIC CONFERENCE COORDINATION
- DIGITAL, SOCIAL MEDIA, AND SALES/MEDICAL INTERACTIONS POLICY DEVELOPMENT
- "MAKE MEETINGS MEMORABLE" - MODERATOR TRAINING
- MEDICAL AFFAIRS HIRING & ON-BOARDING TRAINING
- HIGH-STAKES CONFLICT RESOLUTION TRAINING
- "CREATE YOUR MOMENTUM" ENERGY MANAGEMENT PROGRAM
Design Metrics that Inspire Future Behaviors
METRICS
- CUSTOMIZATION, MANAGEMENT, ANALYSIS OF THE MEDICAL PRODUCTIVITY INDEX (MPI)
- METRICS COMMUNICATION PLAYBOOK CUSTOMIZATION BY FUNCTION
- QUARTERLY CASE STUDY "DEEPMETRICS" ANALYSIS ACROSS MA OF RELATIONSHIP BETWEEN ACTIVITIES AND OUTCOMES
- WORKFLOW ANALYSIS REPORT DEVELOPMENT
Build Learning & Development Communities
L & D
- ANNUAL INTERNAL INNOVATION COMPETITION COORDINATION
- MEDICAL AFFAIRS AWARDS COMMITTEE COORDINATION
- INTERNAL METRICS TRAINING COURSE DEVELOPMENT, AND MANAGEMENT BY FUNCTION
- DATA-DRIVEN MEDICAL AFFAIRS STRATEGY AND FORECASTING RECOMMENDATIONS
- MEDICAL AFFAIRS METRICS, INSIGHTS, OPERATIONS BENCHMARKING REPORT DEVELOPMENT
- INTERNAL MENTORSHIP / SPONSORSHIP PROGRAM COORDINATION AND MANAGEMENT
1. CHANGE NORMS OF COMMUNICATION in MEDICAL AFFAIRS
MEDICAL AFFAIRS INSIGHTS Communication, Management, TRAINING and ANALYSIS
MEDICAL AFFAIRS INSIGHTS Communication, Management, TRAINING and ANALYSIS
MEDICAL AFFAIRS INSIGHTS Communication, Management, TRAINING and ANALYSIS
MA-wide Insights Definitions, Communication Plan across functions, Analysis, Management
Training Course to generate more Actionable Insights
MA-wide Insights& Sentiment Analysis Dashboard Customization
Quarterly Insights and Sentiment Analysis across functions, products, their life cycles, therapeutic areas, and geographies/ecosystems
State of the Art Scientific Conference Coordination
VIRTUAL ENGAGEMENT & PRESENTATION TRAINING
MEDICAL AFFAIRS INSIGHTS Communication, Management, TRAINING and ANALYSIS
MEDICAL AFFAIRS INSIGHTS Communication, Management, TRAINING and ANALYSIS
Extensive, interactive 2-day training program in a hands-on case study format
DIGITAL, SOCIAL MEDIA, and SALES/MEDICAL INTERACTIONS POLICY DEVELOPMENT
MEDICAL AFFAIRS INSIGHTS Communication, Management, TRAINING and ANALYSIS
DIGITAL, SOCIAL MEDIA, and SALES/MEDICAL INTERACTIONS POLICY DEVELOPMENT
Update and maintain internal policies consistent with changing ecosystem and evolving channels or technologies of communication
Decrease the number of intersections between functions to accelerate time-sensitive communications
Align incentives and awards across Sales and Medical Functions to foster higher cross-functional collaboration
"MAKE MEETINGS MEMORABLE" - MODERATOR TRAINING
"MAKE MEETINGS MEMORABLE" - MODERATOR TRAINING
DIGITAL, SOCIAL MEDIA, and SALES/MEDICAL INTERACTIONS POLICY DEVELOPMENT
Meeting Facilitation 1/2 day training program aimed at making virtual and live meetings more memorable, productive, engaging and insightful.
MEDICAL AFFAIRS HIRING & ON-BOARDING TRAINING
"MAKE MEETINGS MEMORABLE" - MODERATOR TRAINING
MEDICAL AFFAIRS HIRING & ON-BOARDING TRAINING
Implement more proactive, continuous real-time feedback approaches for the most innovative, time-efficient and productive hiring, interviewing, and on-boarding approaches
HIGH-STAKES CONFLICT RESOLUTION TRAINING
"MAKE MEETINGS MEMORABLE" - MODERATOR TRAINING
MEDICAL AFFAIRS HIRING & ON-BOARDING TRAINING
Training Program to encourage more professional and productive Debate, Courageous Conversations, Giving and Receiving Feedback, rewarding Diversity and Inclusion of people and ideas to foster Innovation and a healthy Culture of Communication.
"CREATE YOUR MOMENTUM" Energy Management Program
"CREATE YOUR MOMENTUM" Energy Management Program
"CREATE YOUR MOMENTUM" Energy Management Program
Brief course built on real world case studies that consists of four parts: 1) Giving Yourself Permission; 2) Recovering Fast; 3) Finding a Support Network or Partner; and 4) Art of Visualization aimed at mastering creating momentum for yourself as an individual or for your team regardless of adversity, resources, or environment
3. BUILD A LEARNING & DEVELOPMENT COMMUNITY
ANNUAL INTERNAL INNOVATION COMPETITION COORDINATION
INTERNAL METRICS TRAINING COURSE DEVELOPMENT AND MANAGEMENT
ANNUAL INTERNAL INNOVATION COMPETITION COORDINATION
Lead an annual internal month-long MA multi-stage asynchronous Ideation Competition Event that will culminate with LiveStream debates with award recognition for winning ideas, position statements, proof of principle concepts, or study designs, among others
MEDICAL AFFAIRS AWARDS COMMITTEE COORDINATION
INTERNAL METRICS TRAINING COURSE DEVELOPMENT AND MANAGEMENT
ANNUAL INTERNAL INNOVATION COMPETITION COORDINATION
Create and manage a general annual Medical Affairs Awards committee with criteria and certificates to recognize winning individuals and teams across a diverse set of metrics and outcomes across the functions (Field Medical, Medical Education, etc.) for their efforts throughout the year
INTERNAL METRICS TRAINING COURSE DEVELOPMENT AND MANAGEMENT
INTERNAL METRICS TRAINING COURSE DEVELOPMENT AND MANAGEMENT
DATA-DRIVEN MEDICAL AFFAIRS STRATEGY AND FORECASTING RECOMMENDATIONS
Build an Internal MA Training Course on Performance Metrics and Outcomes Measurement and Communication
Updated bi-annually or annually
DATA-DRIVEN MEDICAL AFFAIRS STRATEGY AND FORECASTING RECOMMENDATIONS
DATA-DRIVEN MEDICAL AFFAIRS STRATEGY AND FORECASTING RECOMMENDATIONS
DATA-DRIVEN MEDICAL AFFAIRS STRATEGY AND FORECASTING RECOMMENDATIONS
Extensive interviews by individual MA function to assess how current metrics and workflow relate to MA and corporate strategy or outcomes and close uncovered gaps
Report bi-annual recommendations for changes to MA strategy, workflow, metrics, and outcomes based on the results of the studies for each of the individual functions and the entire MA organization
MEDICAL AFFAIRS BENCHMARK REPORT DEVELOPMENT
DATA-DRIVEN MEDICAL AFFAIRS STRATEGY AND FORECASTING RECOMMENDATIONS
MEDICAL AFFAIRS BENCHMARK REPORT DEVELOPMENT
Conduct a baseline Metrics Scoring Assessment across the different functions to generate a before / after intervention study as well as annual Metrics Scoring self-assessments to evaluate relevance, predictability, and translational value of its metrics
PROFESSIONAL MENTORSHIP PROGRAM DEVELOPMENT
DATA-DRIVEN MEDICAL AFFAIRS STRATEGY AND FORECASTING RECOMMENDATIONS
MEDICAL AFFAIRS BENCHMARK REPORT DEVELOPMENT
With experience as Global Chair of the Medical Affairs Professional Society (MAPS) and other notable programs in the industry, coordinate and manage an internal Mentorship / Sponsorship Program at your company to drive engagement, collaboration, learning and development, and talent retention
2. DESIGN METRICS THAT INSPIRE FUTURE BEHAVIORS
MEDICAL PRODUCTIVITY INDEX (MPI) CUSTOMIZATION, MANAGEMENT, and ANALYTICS
MEDICAL PRODUCTIVITY INDEX (MPI) CUSTOMIZATION, MANAGEMENT, and ANALYTICS
MEDICAL PRODUCTIVITY INDEX (MPI) CUSTOMIZATION, MANAGEMENT, and ANALYTICS
Develop a customized standard Medical Productivity Index (MPI) for the entire MA organization as well as for individual Field Medical Affairs, Medical Information, Medical Education, Publications, and Training functions which will include team metrics, list of activities ranked by impact, and qualitative outcomes trackers in one single database or CRM program
Coordinate the design and the distribution of all 1-minute 10 question Internal and 1-minute 5 question External Stakeholder Performance and Behavior Surveys based on criteria and frequency for individuals to survey
Manage the reporting and quarterly analysis for MPI including all survey data
METRICS COMMUNICATION PLAYBOOK CUSTOMIZATION BY FUNCTION
MEDICAL PRODUCTIVITY INDEX (MPI) CUSTOMIZATION, MANAGEMENT, and ANALYTICS
MEDICAL PRODUCTIVITY INDEX (MPI) CUSTOMIZATION, MANAGEMENT, and ANALYTICS
Build a standard Medical Affairs Metrics Playbook / Guidance document and Training program along with customized shorter chapters or individual corresponding Metrics Playbooks / Workbooks for the Field Medical Affairs, Medical Information, Medical Education, and Publications functions, etc.
Updated bi-annually or annually as appropriate
QUARTERLY CASE STUDY "DEEPMETRICS" ANALYSES THAT TRACE OUTCOMES TO ACTIVITIES
QUARTERLY CASE STUDY "DEEPMETRICS" ANALYSES THAT TRACE OUTCOMES TO ACTIVITIES
QUARTERLY CASE STUDY "DEEPMETRICS" ANALYSES THAT TRACE OUTCOMES TO ACTIVITIES
Conduct at least 1 case study in a pre-selected function (e.g. Field Medical Affairs, Medical Education) per quarter and 1 at the end of the year per entire Medical Affairs organization to evaluate the relationship between activities reported and outcomes
This DeepMetrics analysis will generate extensive sets of data, thus grow the value proposition of each corresponding MA function, and lead to more accurate forecasting and improved MA strategy for the following quarters and year ahead
WORKFLOW ANALYSIS REPORT DEVELOPMENT
QUARTERLY CASE STUDY "DEEPMETRICS" ANALYSES THAT TRACE OUTCOMES TO ACTIVITIES
QUARTERLY CASE STUDY "DEEPMETRICS" ANALYSES THAT TRACE OUTCOMES TO ACTIVITIES
Conduct a workflow analysis at least once a quarter in a pre-selected function to evaluate a relationship between workflow and metrics and outcomes
This will ensure strategy, goals, and expectations align to the real world operations and activities, and therefore will be more likely to achieve