Analysis Mediates Your Edge in Action
Transforming Data into Behaviors
We have the IDEAS, the QUESTIONS, and the SYSTEMS needed to find the ANSWERS for your next generation teams
OUR DATA CULTURE
1. "PICTURES tell a Story but NUMBERS tell us How It Ends"
2. Metrics must inspire particular behaviors in the FUTURE rather than generate reports of the past alone
3. Data flow & application in decision making is faster but more confusing than ever which demands deep understanding & LEARNING & DEVELOPMENT COMMUNITIES
"Culture is NOT a FIT that is static, it is DYNAMIC and must be shaped to grow"
When you "culture" bacteria to make yogurt or any living organisms you do so in order to GROW it, not to FIT the populations or your final products
AGAINST THE GRAIN BUT TOWARDS MEANING
1. Most Medical Affairs (MA) organizations SEPARATE Performance from CULTURE in their metrics
"A Qualitative Metric is not a SYSTEM, it must be converted into NUMBERS or WORDS to SCALE results"
There are unlimited places to find DATA and information travels more rapidly than ever so you can either choose to be CONFUSED and ignore it or you can choose to ORGANIZE it better to make more stronger decisions and expect better outcomes.
WHEN WORDS AND NUMBERS COUNT MORE THAN PICTURES
2. Most MA teams DO NOT QUANTIFY or COMMUNICATE ALL of their contributions
"Dynamic roles such as MSLs require dynamic metrics"
3. Most individual team members are held to STATIC, EXTERNAL & STANDARD goals
AS A RESULT MEDICAL AFFAIRS TEAMS AND THEIR COLLEAGUES
DO NOT REMEMBER
clearly their impact on BUSINESS OUTCOMES
DO NOT RELATE
their true real-world contributions to the metrics / KPIs used to measure and communicate their value
DO NOT REACT
in a TIMELY manner to insights that may be ACTIONABLE
...THUS TO STAY COMPETITIVE & RELEVANT
CHANGE CONVENTIONAL NORMS OF COMMUNICATION
BUILD A CONTINUOUS LEARNING & DEVELOPMENT COMMUNITY
"Education is not an Episode, it is Continuous, as should be Analytics used to measure its impact"
Most popular advanced analytics or educational formats such as "micro-learning" today are instant. They grab our share of attention, but not our share of context, and are not always consolidated in memory nor translated into deep understanding or appropriate decisions. We help you build more context and reduce bias with both education and data analysis to deliver more meaning!
OUR APPROACHES & OUTCOMES
1. Express abstract concepts using EXACT SCIENCES to make them more APPROACHABLE
- Data and Organizational Culture
- Higher performance
- More relevant analytics
- Increased predictability of behavior
- Improved Engagement
2. Transform complex sets of DATA in real time into STORIES and DECISIONS that matter
- Better data organization & clarity
- Extraction of details that matter with artificial intelligence and machine learning
- Added levels of data classification
- More Context, Less Bias
- Translation of Data Knowledge into
- Deeper Understanding
- More time to make decisions based on more data than ever - true "evidence-based" healthcare
- Prevention of medical/medication error
3. Translate broad strategy into specific SOLUTIONS, STUDIES, METRICS and SYSTEMS
- Increased real world evidence (RWE) generated in real time
- Scaled return on investment (ROI) and return on education (ROE) over time
- Future-proof KPIs measured at clinical point of care or at decision stage that impact employee or patient outcomes and behaviors
- Shorter, simpler and more direct questions, surveys, benchmark analyses for more meaningful, unbiased responses / data
- Continuous new evidence generation and publications
4. Train Medical teams to CLEARLY COMMUNICATE their VALUE beyond scientific information alone
- Improved timeliness of MA communication
- More continuity of communication with key external and internal stakeholders
- Accelerate actionability of Medical Insights
- Deep, cutting-edge sentiment analysis, extraction and validation
5. Apply the latest Learning & Development (L&D) strategies from the worlds of business & education
- Agile cross-functional team formation
- Increased ideation and innovation events
- Globalization of competitive edge and relevance
- Competition with sportsmanship
- Higher transparency of management communications, metrics, and employee incentive plans
- Continued net growth of individual and team performance over time vs. calibration / competition alone
GROWTH MINDSET
CULTURE & ENGAGEMENT
1/4
METRICS AND INSIGHTS
1/7
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